Direct mail, without the print shop
HomeDrop writes real pen-and-ink letters and prints full-colour postcards, then posts them for you. Build an audience from the houses around a sale, from every home that changed hands last week, or from a list of your own — and watch what it does.
No print minimums. Credit is only spent when a piece of mail is actually sent.
Audiences
Most of the work in direct mail is choosing the addresses. That is the part this does for you.
Type one address and choose how far to reach — the five nearest houses, or the nearest two hundred. Built on a nationwide address dataset of over 100 million points, so it works outside the big metros too.
Catch a neighbourhood while it is still talking about a sale. Search by ZIP code or draw the area on a map, then narrow it down to the homes worth writing to.
Upload a CSV and map the columns once. Addresses are normalised and checked, and any column you bring along becomes a variable you can use in the message.
What arrives
Two formats, chosen for two different jobs.
Written with a real pen on real stationery by a machine that holds one — not a font that looks like handwriting. Choose the hand, write up to a few hundred characters, and it goes out in a stamped envelope.
Designed in the browser, front and back, with a canvas editor built for print rather than for the screen. Postcards can also carry a photo of the recipient’s own street.
Features
The unglamorous parts — validation, scheduling, holds, deduplication — are where mail campaigns usually go wrong, so they are the parts we built first.
Every campaign shows you the houses and the finished design together. Nothing goes to the printer until you say so, and a campaign missing something is held rather than sent wrong.
Follow a first letter with a postcard a fortnight later. Steps are scheduled by days from the one before, and a recipient stays in step with themselves.
Put a picture of the recipient’s own street on the card. We check the address actually has imagery before the campaign runs, and tell you which ones do not.
Address records do not come with names attached. Rather than printing an empty greeting, letters fall back to a default you choose — and we warn you when a template asks for a name its audience cannot have.
Postage is passed through at cost from a credit balance, separate from the subscription. Held for a send, spent when it posts, released if it never does.
Set a floor and an amount, and a long campaign will not stop halfway through because the balance ran out. Optional, and switchable off.
Sends over time, spend, and status at a glance — plus a map of every house your mail has landed on.
Put a form on your own site so a new address triggers a campaign, or call the API directly. Rate limits and bot checks included, because this endpoint spends money.
Invite the rest of your office. Shared designs, shared lists, shared balance, one bill.
How it works
An address and a radius, a neighbourhood drawn on a map, or your own CSV. You see the houses before you commit to them.
Pick a handwriting style and write the letter, or lay out a postcard in the editor. Variables fill themselves in per recipient.
Check the list and the artwork side by side. Anything unfinished is held rather than posted.
Mail is printed, stamped and handed to the postal service. Status comes back per piece, and the map fills in.
Pricing
Two charges rather than one blended rate, so you can see which is which.
The software
$29per month
Every feature on this page, no per-seat charge, cancel whenever you like.
The mail
At costfrom credit
Printing and postage are passed through rather than marked up. Load credit when you like — the usual starting point is $50 — and it is only spent when a piece of mail is actually sent.
Per-piece prices depend on format and volume, and are shown before you approve a campaign.